First things first, every Gen Z brand needs to understand TikTok in great detail to succeed on social.
What once started as a joke around for Gen Z pre-COVID-19 has quite literally transformed into a cultural phenomenon and a topic of daily conversation.
So how can you jump on the TikTok train?
Well, the answer is simple: show off your brands personality and show it off to the max. Make your consumers LAUGH.
Trend #1: Major Bag Alert
Summary: This trend is the ultimate opportunity to share an ironic and funny observation of a topic related to your industry.
Lip-sync to the lyrics on 2x speed celebrating your brands wins (and £££) to the memorable tune.
The sound has already been used in over 400K videos on the app. Remember to save this trending audio and brainstorm a clever way to celebrate your brands “major bag” moment.
Trend #2: Grapes That Thrive on the Vine
Summary: Picture an ideal situation within your workplace or brand, then think about something that has the power to potentially ruin it. Got it? Press record.
Trend #3: Telephone
Summary: Remember Lady Gaga and Beyoncé’s smash hit “Telephone”? The people of TikTok have given it a second life.
The remix has inspired creators to re-create their own version of this iconic music video – marrying an entourage of killer lip-syncs with a touch of creativity – *chefs kiss*.
Trend #4: And Why Aren’t You in Uniform…
Summary: The fact we are making videos to the sounds of SpongeBob is pretty crazy to say the least, but Gen Z get it.
Walk into the video frame in our outfit – pause – walk out, and transition into a new one. A perfect way to show your brand’s most popular products in a subtle, fun and trending way.
Trend #4: That’ll Do It
Summary: This trend is directly linked to something that makes your or the brand cringe, followed by a very swift exit.
In Gen Z’s words – what gives you the ick? Spell it out to consumers via text overlay to the tune, and you’re good to go.
Featured image via Unsplash.
Fleur The Agency 