If you’re a regular Instagram user, you’re bound to be familiar with Spark AR effects.
Can you think of fun filters, such as “which x are you?” or changing the colour of your facial features? Yeah – that’s Spark AR.
The benefits of using these filters for your brand are boundless, and here’s why.
For those who don’t quite understand AR yet – it stands for Augmented Reality – and is an interactive experience that allows creators to put digital objects into a real-life environment.
These effects and filters can help improve your customers perception of the real world in an entertaining and educational way.
AR is hyper-immersive and is available on pretty much every digital platform – including Instagram, Facebook, Snapchat and TikTok.
They can be custom-made and are a cost-effective way of reaching your target audience through memorable, exciting content.
We know AR filters have been a huge hit on Stories, but now we know that they’re about to change the game on another level through video messaging.
In an attempt to increase community and engagement, AR filters are coming to Instagram and Facebook video calls.
Allowing multiple participants to get involved simultaneously, these creative digital events will become unforgettable.
Huge brands such as Rayban, Gucci and Mac Cosmetics have already jumped on AR bandwagon, using AR filters for brand awareness and to increase their overall reach.
When it comes to video calls, new AR filters give brands the opportunity to bring an innovative, experimental, and artistic twist to their community in a live situation.
We are now in the midst of witnessing AR transforming from a single user, single-screen experience to a multi-user, multi-segment experience…
To round up, we understand AR technology is a powerful way to deliver information that is subsequently retained.
It increases memory recall and keeps your customers coming back for more.
Take time to think about how you can trigger memory recall through AR via new product lines or upcoming events.
If you would like some guidance on how you can do this, feel free to drop us an email at fleurtheagency@gmail.com and we will be back in touch shortly.
Featured image screenshots via @sophieapps.
Fleur The Agency 