In our eyes, influencer marketing is genius – especially when it’s done right.
Nano/micro influencers are small-scale personalities who promote brands and their products. They have between 1,000 to 100,000 followers, and more often than not, convert more sales than these larger content creators or celebrities.
So, why is this you may be wondering?
The honest answer – it comes down to authenticity and trust.
Micro influencers often come across to their audience as more approachable and relatable, and thus when they collaborate and work with brands, their content is viewed as more reliable.
Connection is key when it comes to micro influencers.
Whilst these influencers aren’t quasi-celebrities like those with a larger following, it should made clear that they absolutely deserve to be fairly compensated for their work.
Over the last few years, influencer marketing has become an extremely effective way to drive sales and expand your audience as a brand on socials. Namely, influencer marketing is here to stay – for a long time.
One huge benefit about working with micro influencers that places them highly above content creators double in size, is their niche communities on digital platforms.
When you’re whittling down the influencers you are wanting to work with, keep the following factors in the forefront of your mind.
Are their profiles active? We know apps such as Instagram and TikTok push consistent content.
What is their engagement like? Click their posts and look at who is interacting with the content. Bot accounts? They’re not the one for you.
Do the influencer’s values align with the brands? Only work with creators who understand the ethos of your brand and truly match your DNA.
How are you going to compensate them? Gifted content or paid. Either way, ensure the influencer is recognised for their hard work and effort. Content creation is certainly not easy and takes up a lot of time.
Regardless of audience size, an influencers credibility relies upon the content they post to their audience, as their platforms tend to be their main source of income (or a thriving side hustle).
No consumer wants to feel as if they’re being sold to, because 9 times out of 10, they will switch off and skip the content.
The importance of working with the right influencer is crucial for your brand’s reach and exposure.
Contact us via fleurtheagency@gmail.com to get more of an idea of which influencers would work well for you.
Featured image via Unsplash.
Fleur The Agency 