Whilst TikTok’s army of Gen Z continues to grow rapidly, it is more important than ever to ensure your TikTok bio is up to scratch.
As we know, TikTok is a great opportunity for organic promotion.
Your TikTok bio can act as your business card, portfolio and website home page if done well.
And with just seconds to make a lasting impression, your TikTok bio is one of the most powerful ways to convert TikTok users to brand advocates.
These steps may seem pretty basic, but we promise you they work.
So – where shall we start?
Step #1: Choose a Clear and Concise Username
You want your fans to recognise you, right? So, tell them who you are, and what you do.
Not only does your TikTok username set the tone for your content, but it can also help with SEO and ensures you show up in relevant keyword searches.
Your username is a huge part of your brand identity – it shows up in every video, comment, and share – make it memorable.
Usernames such as @trulybeauty, @officialdjlilli and @makeupbymario are all straight to the point and on brand for the inspiration/services they offer.
For maximum discovery, keep your username consistent on all socials – this way fans on your Instagram will be able to find you on TikTok and visa versa.
Step #2: Link Your Website
Your TikTok bio only has room for ONE link – use it carefully.
We suggest adding a direct link to your website – or if you want to be smart, you can make the most of your single link with linktr.ee.
By adding a link to your bio, your profile is automatically transformed into an interactive, mobile-optimised landing page.
This can help to increase website traffic, spread awareness of new product launches as well as increase email newsletter sign-ups.
Step #3: Create a Branded Profile Picture
Your profile picture says A LOT about you as a brand.
It might be small, but it’s not something to sleep on.
The best picture to go with as a brand is your company logo, or a viral product of yours.
Ensure it is something your customers will instantly recognise.
Step #4: Describe What You Do
TikTok gives you 80 characters – stingy, we know – but it’s a short form platform!
Keep your bio description short, snappy, and creative.
Give users a reason to follow you.
Enhance your bio with emojis, Gen Z slang and CTA’s to seal the deal.
Step #5: Connect Your Social Accounts
Connecting your Instagram and YouTube accounts to your TikTok profile can help boost your following on all socials.
You can only show off so much on TikTok – so make it easy for users to explore you on other platforms.
Optimising your TikTok bio is the first step to your success on the Gen Z loved app.
We hope these tips help your TikTok journey.
If you’re hungry for more success, drop us an email at fleurtheagency@gmail.com and we will assist you on your mission to go viral on TikTok.
Featured image via Unsplash.
Fleur The Agency 