Instagram is a visual-first social media platform. Not only does this include photos, videos, and Reels – but it also includes text.
The captions you attach to your content should elevate the purpose of that content and ensure it stays at the forefront of the consumer’s mind.
Captions give you a chance to showcase your brand’s personality and engage on a deeper level with your target audience.
As experience social media strategists at Fleur, we have come to realise that Instagram caption copywriting is in fact an art form.
So to help boost your caption game and spark some creativity, we’ve rounded up 20 of the best captions out there right now…
1. Use puns
2. Be Bold
3. Juxtapose Visuals and Captions
4. Offer Relatability
5. Short and Sweet Always Wins
6. Show Your Customers You Care
7. Say It In Emoji’s
8. A Quote a Day…
9. Use Alliteration
10. Host a Giveaway
11. Use Sarcasm
12. Encourage Your Audience to Share
13. Be Witty
14. Show You Understand Gen Z
15. Stay Relevant
16. Read Your Audience’s Mind
17. Build Hype
18. Reference Pop Culture
19. Acknowledge Your Customers
20. Let Users in on Your Secret
Now you’ve got some inspiration – here are our top tips to bear in mind when creating your future captions:
- Include clear call-to-actions (CTA) – make it easy for the audience to understand what they should do.
- Personality is key – the app is full of Gen Z and millennials who love to have fun, keep it conversational and see high engagement in return.
- Use hashtags – and we mean all 30 of them.
- Understand your target audience – know what they will resonate with.
- Keep them short and sweet – you only have 125 characters to work with before the audience will have to click on “More”. Readers scroll quickly, make your content easy to digest and relatable.
To understand how you can communicate with your customer on a deeper level, get in touch at fleurtheagency@gmail.com and we’ll help you every step of the way.
Featured image screenshots via @starbucks and @glossier.
Fleur The Agency 