Strong SEO is crucial for every business. It can make or break your brands success on the internet. Most of you are probably familiar with SEO via search engines – right? But Instagram – you might feel a little out of your depths. Polishing off your SEO skills will help you to build a powerfulContinue reading “Instagram SEO: 5 Simple Hacks To Increase Discoverability”
Category Archives: Social Media
Back to Basics: 5 Easy Steps To Optimise Your TikTok Bio
Whilst TikTok’s army of Gen Z continues to grow rapidly, it is more important than ever to ensure your TikTok bio is up to scratch. As we know, TikTok is a great opportunity for organic promotion. Your TikTok bio can act as your business card, portfolio and website home page if done well. And withContinue reading “Back to Basics: 5 Easy Steps To Optimise Your TikTok Bio”
How To Succeed With (Micro) Influencer Marketing
In our eyes, influencer marketing is genius – especially when it’s done right. Nano/micro influencers are small-scale personalities who promote brands and their products. They have between 1,000 to 100,000 followers, and more often than not, convert more sales than these larger content creators or celebrities. So, why is this you may be wondering? The honest answer –Continue reading “How To Succeed With (Micro) Influencer Marketing”
Why Your Brand Should Hop On The AR Bandwagon
If you’re a regular Instagram user, you’re bound to be familiar with Spark AR effects. Can you think of fun filters, such as “which x are you?” or changing the colour of your facial features? Yeah – that’s Spark AR. The benefits of using these filters for your brand are boundless, and here’s why. ForContinue reading “Why Your Brand Should Hop On The AR Bandwagon”
Gen Z vs Millennials: How To Target Your Audience on Socials
More often than not, Gen Z and Millennial audiences are amalgamated into one. This is the first step where brands go wrong. When you take a deeper look in to the two generations, there appears to be a lot more differences than you’d think. To determine the basics – Millennials tend to be those bornContinue reading “Gen Z vs Millennials: How To Target Your Audience on Socials”
5 of The Hottest TikTok Trends To Take Advantage of Right Now
First things first, every Gen Z brand needs to understand TikTok in great detail to succeed on social. What once started as a joke around for Gen Z pre-COVID-19 has quite literally transformed into a cultural phenomenon and a topic of daily conversation. So how can you jump on the TikTok train? Well, the answerContinue reading “5 of The Hottest TikTok Trends To Take Advantage of Right Now”
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