Fleur The Agency X 4th & Reckless
Using the existing 4th & Reckless ‘Everyday Basics’ collection, we have created a new elegant campaign featuring Influencer and YouTuber @josephineslooks.
As part of their growth strategy, we have centred the campaign around the brands versatility of timeless fashion. Creating authentic, diverse and relatable content for the Manchester-based fashion brand offers pertinence to their Gen Z fanbase, keeping them coming back for more.
Photography by Shana Howley. Creative Direction, Styling and Editing by Fleur The Agency.
Everyday Basics
Content / Strategy / Activation
Minimal, yet aesthetic – something Gen Z wholeheartedly appreciates. A seamless integration of content married with the success of influencer marketing allows 4th & Reckless to be place in prime position, in front of other Gen Z retailers.
As an agency, we indubitably understand this new wave of AR technology. As the COVID-19 pandemic has exemplified, the way in which we produce and deliver social material must be adaptive, perceptive, and easily accessible from wherever we may be.
As influencer @sophieapps (71K) demonstrates, the Fleur The Agency X 4th & Reckless ‘Style Generator’ AR filter allows the brand to build brand favourability and increase purchase intent.
Fleur The Agency 