Fleur The Agency X Adanola
Assisting Adanola in revitalising their social content and boosting appeal to their key consumer demographic of Gen Z. The result: A fresh and youthful approach for their ‘Everyday Active Lifestyle’ SS22 Best Sellers.
With Instagram being the go-to app for Gen Z to share and consume content, we have centred this campaign around experimental Stories and relatable Posts. Everyone deserves to feel confident in the body they are in, especially in Adanola.
Creative Direction by Fleur The Agency and Hannah Greenwood. Videography, Photography, Editing and Styling by Fleur The Agency.
Active Lifestyle
Content / Digital / Campaign
Capturing Adanola’s best selling styles in a new light helps to offer variance to their audience. Married together with influencer marketing and user generated content, we will help the brand increase engagement and interaction on both of Gen Z’s favourite apps – Instagram and TikTok.
As we know, TikTok is an ever growing platform so it is important to stand out and establish a presence before your competitors do. Out of all the social platforms, TikTok provides the easiest opportunity to experience a viral post.
Using distinctive, on-brand videography, we have created a TikTok strategy for Adanola that is relatable and inclusive, to ensure the Adanola customer always feels represented through their content.
Fleur The Agency 