Fleur The Agency X Milly Grace Jewellery
With our ‘Look Good & Feel Good’ Sustainability Campaign for Milly Grace Jewellery, we wanted to shed light on the brands efforts to become more eco-friendly, and to inspire their consumers to follow in their footsteps.
This strategy has a core focus on Milly Grace’s brand values to build brand awareness amongst Gen Z and acquire new customers to the Milly Grace community.
Photography by Shana Howley. Creative Direction, Styling and Editing by Fleur The Agency.
Look Good & Feel Good
Content / Socials / Strategy
Bright, empowering and injected with love. The product-driven storytelling approach to this campaign allowed for the Yorkshire based jewellery brand to deliver their narrative and celebrate their origins through modern sensibility to their youthful audience.
Adhering to current social trends, we’ve helped to revitalise Milly Grace’s content, magnifying the appeal to their Gen Z audience.
Focusing on timeless style, we show the #MG community how to wear their beloved pieces for everyday occasions.
Fleur The Agency 