Fleur X Okiki Skincare: Refresh

Fleur The Agency X Okiki Skincare

Since COVID-19, many of us have started to prioritise our mental health and wellbeing a lot more. At Fleur The Agency, we have created a range of dynamic content for independent mother and daughter owned beauty brand Okiki Skincare.

Taking on a lifestyle approach through our SS22 ‘Refresh’ Campaign, we are able to offer significance to the Okiki community, and build upon their existing brand-to-consumer relationship.

Creative Direction, Photography and Editing by Fleur The Agency.


Refresh

Content / Socials / Copywriting


Clean, natural and minimal – 2022 called for a ‘Refresh’ of Okiki’s socials. Aligning with one of Okiki’s core brand values of friendship, we ensure Okiki’s content remains memorable and relevant to the Gen Z consumer through the use of engaging Instagram, TikTok and in-house content.



Creating valuable, personalised marketing assets provides Okiki with a direct line to their consumers – helping to build a loyal brand community to secure a strong, healthy advantage over competitors within the beauty industry.