In our eyes, influencer marketing is genius – especially when it’s done right. Nano/micro influencers are small-scale personalities who promote brands and their products. They have between 1,000 to 100,000 followers, and more often than not, convert more sales than these larger content creators or celebrities. So, why is this you may be wondering? The honest answer –Continue reading “How To Succeed With (Micro) Influencer Marketing”
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Gen Z vs Millennials: How To Target Your Audience on Socials
More often than not, Gen Z and Millennial audiences are amalgamated into one. This is the first step where brands go wrong. When you take a deeper look in to the two generations, there appears to be a lot more differences than you’d think. To determine the basics – Millennials tend to be those bornContinue reading “Gen Z vs Millennials: How To Target Your Audience on Socials”
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