20 of the Best Instagram Captions for Brands in 2022

Instagram is a visual-first social media platform. Not only does this include photos, videos, and Reels – but it also includes text. The captions you attach to your content should elevate the purpose of that content and ensure it stays at the forefront of the consumer’s mind.  Captions give you a chance to showcase yourContinue reading “20 of the Best Instagram Captions for Brands in 2022”

Instagram SEO: 5 Simple Hacks To Increase Discoverability

Strong SEO is crucial for every business. It can make or break your brands success on the internet.  Most of you are probably familiar with SEO via search engines – right? But Instagram – you might feel a little out of your depths. Polishing off your SEO skills will help you to build a powerfulContinue reading “Instagram SEO: 5 Simple Hacks To Increase Discoverability”

Want To Go Viral on Instagram Reels? Here’s What You Need To Know. 

Reels have quickly become one of the hottest growth hacks on the platform – so here’s how to hack the algorithm.  The short-form Instagram video feature is helping more brands gain better audience engagement, greater brand awareness and increasing their chances of going viral on the app.  Gen Z love to interact with brands whoContinue reading “Want To Go Viral on Instagram Reels? Here’s What You Need To Know. “

How To Succeed With (Micro) Influencer Marketing

In our eyes, influencer marketing is genius – especially when it’s done right. Nano/micro influencers are small-scale personalities who promote brands and their products. They have between 1,000 to 100,000 followers, and more often than not, convert more sales than these larger content creators or celebrities.  So, why is this you may be wondering?  The honest answer –Continue reading “How To Succeed With (Micro) Influencer Marketing”

Why Your Brand Should Hop On The AR Bandwagon

If you’re a regular Instagram user, you’re bound to be familiar with Spark AR effects. Can you think of fun filters, such as “which x are you?” or changing the colour of your facial features? Yeah – that’s Spark AR.  The benefits of using these filters for your brand are boundless, and here’s why.  ForContinue reading “Why Your Brand Should Hop On The AR Bandwagon”

Gen Z vs Millennials: How To Target Your Audience on Socials

More often than not, Gen Z and Millennial audiences are amalgamated into one. This is the first step where brands go wrong.  When you take a deeper look in to the two generations, there appears to be a lot more differences than you’d think.  To determine the basics – Millennials tend to be those bornContinue reading “Gen Z vs Millennials: How To Target Your Audience on Socials”

5 of The Hottest TikTok Trends To Take Advantage of Right Now

First things first, every Gen Z brand needs to understand TikTok in great detail to succeed on social.  What once started as a joke around for Gen Z pre-COVID-19 has quite literally transformed into a cultural phenomenon and a topic of daily conversation. So how can you jump on the TikTok train? Well, the answerContinue reading “5 of The Hottest TikTok Trends To Take Advantage of Right Now”